For the Camp Bestival website redesign, I led the project from the initial UX review to the final UI design. The goal was to update the website while retaining a hint of the festival’s playful, illustrated character, and moving away from their previous design’s heavy reliance on illustrations. A key challenge was creating a flexible design that would work for both the Dorset and Shropshire locations while maintaining a cohesive brand identity for the festival as a whole. Additionally, the design had to work seamlessly for both festival locations, ensuring that the content could be easily adapted without losing the cohesive feel of the brand. I focused on simplifying the navigation to create a more enjoyable user experience while highlighting key event information and encouraging ticket purchases.